Hall PR – Too good to be true

In 1967, Ireland was swinging to the sound of US vocalist Frankie Valli singing his hit song ‘Can’t Take My Eyes Off You’.

And what an appropriate anthem it was for, elsewhere, truckers couldn’t take their eyes off another object that, by general agreement at the time, also merited ‘too good to be true’ admiration.

Forging Mercedes-Benz’s advance into Ireland was the legendary ‘bull nose’ model 1418 (right), arguably one of the most iconic trucks ever to run on Irish roads and the forerunner for all that was to follow.

That was 50 years ago. Since then, Mercedes-Benz heavy commercials have been the workhorses-of-choice for hauliers, exporters and distributors moving goods near and far to power Ireland’s economic development – models like International Truck of the Year winners Actros (left) and Atego.

Pictured at an event to mark this 50th anniversary were two who never take their eyes off Mercedes-Benz – Hall PR directors Don and Ashley Hall