Hall PR – Experienced in product launches, literally

At 55,000 tonnes and costing €144m to build…the launch of this magnificent new Irish Ferries cruise ferry is in a league of its own.

When it enters service in mid-2018, it will be the largest and most luxurious ferry to sail on the Irish Sea, with space for 1,885 passengers and crew, 440 cabins including luxury suites with their own private balconies, and almost 3km of car deck space.

Hall PR is proud to represent Irish Ferries and to have the responsibility of managing all PR functions surrounding its commissioning, construction, launching, arrival into Dublin and introduction on services between Ireland, UK and France.

As new product launches go, there can be few to equal it in terms of the PR challenge it presents. Requiring skilful planning, focus, imagination, application and dedicated execution over a two years plus duration, the task facing Hall is to work with Irish Ferries management in creating public awareness and anticipation ahead of its launch and arrival into Ireland.

Working on that project are Hall PR staffers Maximilien McKenna and Ashley Hall, seen holding a picture of the new vessel.