What is PR and what can it do for me?

What is PR and what can it do for me?Whether you’re in the public or private sector…in manufacturing, distribution or retailing…in the professions or in providing services…whether locally owned or part of a multinational…involved in marketing big-ticket items or in fast moving consumer goods…in education or consultancy giving support and advice to others…in a regulatory body or some overseeing role…in a not-for-profit organisation or some representative grouping…in industry and commerce…in agriculture or food production…in transport, travel or tourism…in business or finance…in import or export…in go-it-alone or joint venture…in civil engineering or construction…in environmental services…in land, water, sea or air…in energy, exploration or natural resources…in communications, sports and recreation…in state, semi-state or local authorities…it matters not.

When considering the role of Public Relations, the question is always the same:

WHAT IS PR AND WHAT CAN IT DO FOR ME?

PR is an essential element in your business or professional life. You have it! Your only concern should be…is it managed? Is it working for me in a positive, well-planned way? Am I getting all that I can from it and are those who are managing it delivering the value I expect from it?

PR can make people more aware of you and of your business

It can help promote the products you make and sell or the services you offer

It can help you attract distributors, dealers and retailers who will sell your products

It can help you attract the right people to work for you and give you their support

It can help present your business

It can position you in a good light when you go seeking contracts or agencies

It can be an influential weapon when you are in search of funding

It can help you attract positive third-party comment and endorsement

It can help convince producers that yours is the business best placed to represent them

It can help boost your image locally, within your trade and amongst your community

It can help promote your management ability and project a sound image of success

It can help you attracts Government support and promote your status as an on-the-move operation

AND THERE’S MORE…

PR can help foster a positive relationship between you and media

It can help build bridges to writers who report your industry

It can help publicise the little things that paint a picture of your success

It can help deal with difficult press enquiries should such arise

It can help manage sponsorships and devise ideas that will link you to communities

It can help you access audiences

It can help support your marketing by promoting new products and service offerings

It can highlight success that comes your way in awards, commendations and the like

It can be an added creative and intellectual resource in developing plans for the future

It can help you organize events like product launches, conferences and suchlike

AND MORE…

PR can help communicate your quality standards and public service priorities

It can help project your corporate social responsibility undertakings

It can help you judge consumer responses and anticipate potential difficulties

It can help you put crisis management plans in place and be at your side when needed

It can help eliminate any gaps in your communications process

It can be an important string to your bow, especially when others ask if you are using it

AND STILL MORE…

PR can help you prepare position papers and responses to regulations affecting your business

It can help your write presentations and compose submissions

It can help you in the field of website development and social media

It can help mould the image you project when you pop up in search engine searches

AND, MOST IMPORTANTLY…

PR can deliver euro-for-euro return on investment

It can deliver quantifiable results more valuable than anything money can buy

It can make the difference that money alone can’t buy

THAT’S WHAT GOOD PR DOES

AND, AT HALL PR, WE KNOW HOW GOOD PR IS DONE…WE’VE BEEN DELIVERING IT LONGER THAN ALMOST EVERYONE ELSE