Organisations engaging the services of a public relations consultancy should note that it is a two-way relationship in which there will be expectations on both sides
Has lobbying become the modern-day pursuit of the snake oil salesman? Has the manner in which some practice the art become a fast-track method of besmirching reputations…those of the lobbyist, of the politician who has been lobbied, and of the client whose interest the lobbyist was engaged to further? Judging by some recent, high profile occurrences, the answer to both questions would appear to be a definite ‘yes’.
PR is magnificently challenging in terms of the situations it throws up for which solutions are sought, and hugely varied in terms of the problems it can be asked to resolve.
In delivering job satisfaction, it can be wonderfully creative in terms of the opportunities it offers to be imaginative, inventive and strategic, and wholly rewarding in terms of the enjoyment and satisfaction it brings when executed well.
Brought into sharp focus by certain high-profile figures, and the bandwagon of recent public controversies and debates, social media is under a spotlight as never before.
In its most acceptable form, this new communications platform offers tremendous opportunity for groups and individuals to engage creatively and positively with each other.
One small historical fact that draws a link between Hall Agri-Food PR and the current Brexit negotiations was the appointment by then Taoiseach Jack Lynch of our director, Don Hall, to an expert group formed to promote the case for Ireland’s entry into the European Economic Community, and later to another select group assembled to campaign in support of Ireland’s first direct elections to the European parliament.
Amazing as it may seem, there are still a few businesses out there that are happy to pay large fees to PR companies without expecting…or getting…much in return.
It’s a situation exemplified in a conversation we had with the boss of a well-known and successful local radio station. Citing one of our largest international consultancies, he said: ‘every month they send us a fee invoice, yet they do absolutely nothing for us in return.’
Our work has hit new heights. And now too there’s very little that’s beyond our reach.
That’s the spin-off that’s come from our work in promoting the Italian-made Merlo range of telescopic handlers.
For many years, the Mission Statement has been part of the corporate communications toolbox.
Managers have been wedded to it, seeing it as a short, simple, easy-to-read composition that would magically portray an organisation as responsible, caring and committed, with determination and resources to serve its various publics to the very highest standards.