Soon we in Ireland will be forced to face and deal with the reality that BREXIT will bring.
There are two things we can do: We can see it as a massive opportunity and demonstrate our enthusiasm and willingness to grasp it with all hands. Or, we can go on bemoaning our lot and appealing to Government and EU to save our bacon in some way!
Which is better?
Fact of life! For better or for worse, the UK has voted for BREXIT and chosen to leave the EU. Politics has had its day. The time to adopt new positions has arrived!
UK being amongst our biggest customers, and one of our leading suppliers, our challenge now is to wish them well and demonstrate our preparedness to get-on-board and support them in every way we can. In this respect, communications will have a central role to play. What we say, how we say it, when we say it, how we phrase it and to whom we say it: these are matters that will be watched most acutely.
Addressing a nation facing a new and uncertain future, in the knowledge that many, ourselves included, tried hard to convince them they were pursuing an unwise course, it is vital we get our messaging right. Say the wrong thing and it will be noted...and remembered! But, say the right thing and it will be especially noted...and recalled to our advantage!
In all of these matters, Hall PR is particularly well positioned to advise clients anxious to ensure they ‘get it right’.
Getting-it-right means instilling the right attitude, and choosing the right line of approach.
Getting-it-right means being committed, interested, willing and enthusiastic whilst being close and demonstrating support.
Getting-it-right means choosing the right policies and picking the right words to explain them.
In Northern Ireland, getting-it-right means being at one with the people. It means being comfortable in their presence, and understanding of their beliefs. It means being respectful of their loyalties and traditions and by having regard for their interests and ambitions.
Bred in Northern Ireland, based in Dublin, Hall PR is almost uniquely qualified to represent clients in this area, at this time! From Dáil Éireann to Stormont and the House of Commons, Hall PR has walked and is respected on the corridors of power. And with access to all communities, and an on-the-ground knowledge of Britain, its hierarchies and its people, clients could place their confidence is us to bring a balanced viewpoint, a positive outlook and a BREXIT friendly perspective to any cause we might be asked to represent.
As for BREXIT itself: Is it the end or merely the beginning? Get that answer right and your UK customers could be your friends for life!