The Driver’s Seat

Who would have thought that a driver’s seat could be one of the most important features to emphasise when publicising a heavy-duty excavator?

Who would have thought that a driver’s seat could increase profitability, improve worksite productivity and reduce contract duration?

Who would have thought that a driver’s seat could help deliver higher standards of workmanship, enhanced levels of customer satisfaction, higher class client recommendations and greater levels of repeat business?

And, who would have thought that a driver’s seat could ease health and safety fears, deliver job satisfaction, reduce absenteeism and cut recruitment costs?

Hall PR would.

It’s the devilishly clever thinking we bring to our work.

As PR representatives for Komatsu, we know that driver comfort is arguably the most important point to note when it comes to choosing one of these powerful machines. The same applies to dozers (see photo), loaders and the like.

Because good, experienced operators are extremely hard to find – and knowing that the seat of an excavator is no place for amateurs when taking care of health and safety issues – our first thought is always to think outside the box in devising good PR approaches.

Then…just like a good excavator driver would…we leave no stones unturned when it comes to achieving a first-class result.