Who would have thought that a driver’s seat could be one of the most important features to emphasise when publicising a heavy-duty excavator?

League of Ireland champions Dundalk FC has proven what it takes to be winners. Through their team sponsorship, Dundalk-based banana importers Fyffes proved what a devilishly good decision it was to support their local stars.

In the world of economic forecasting…who would see a role for the crawler dozer?

We in Hall PR would.

In the field of PR practice, Hall PR moves faster, travels greater distance and hits higher heights than one might think is possible.

Giving meaning to this devilishly fascinating claim is the work we’ve done for Captec, the Malahide-based software specialists.

It was a matter of great pride to us that, in week 16/2014, the ‘most read’ story on The Irish Times website was one that we in Hall PR had handled.

The story related to the success achieved by young Mayo student Shania McDonagh in winning top prize in the 60th Texaco Children’s Art Competition with her incredible portrait study – an achievement that has since made her the popular face of Irish art in online media across the globe.

As every publisher knows, a good picture is worth a thousand words.

And, as every hard-pressed writer knows, a good picture can often save a thousand words, especially when a deadline looms.

It was a weekend trip to Inis Oírr that set the ball rolling. Arriving off the ferry, Hall PR’s Don Hall was amazed to discover the number of Zetor tractors he met driving along the island’s roads.

Ranging from nearly-new to ageing, he saw only one that was not a Zetor…and that one was parked beside a Zetor!

It doesn’t require a devilishly clever PR mind to notice that trucks and vans carry more than the goods they have on board.

Style. Elegance. Design. Timeless qualities.

Who would have thought to find PR potential under the skin of the humble potato? Hall PR would!

In PR terms, outer space is the final frontier!

This comes as a result of the 5-star safety ratings awarded to these three new models in tough European New Car Assessment Program (Euro NCAP) tests.

‘During my time in the motor industry, they represented a small but important client base whose needs I was happy to meet, little knowing that, one day, I would be one of them’ he said.

…after Irish Ferries had been chosen Ireland’s Best Ferry Company for the thirteenth  time in the 20 years history of the Irish Travel Trade News Magazine Awards following a vote of Irish travel agents and their staff.

…by former Olympic athlete, Senator Eamonn Coghlan which addressed obesity, health risks and the lack of fitness in young school children was a platform on which the Association of Teachers of Home Economics could issue a supporting press statement in which they could highlight the importance of home economics teaching.