As every publisher knows, a good picture is worth a thousand words.
And, as every hard-pressed writer knows, a good picture can often save a thousand words, especially when a deadline looms.
Press photographers are past masters in the art of taking pictures that tell a story. It’s a skill we all admire!
However, it isn’t always possible to have an expert at one’s side. And yet, in order to exploit the potential that a good picture offers, one has to become a ‘photo opportunist’ and learn how to tell stories in photographic form.
At Hall PR, we believe we have that skill. But yet, we’re not so boastful as to think we know it all. Indeed, when one sees the very best news photos that Irish press photographers produce, we know we don’t.