Companies must move to a state of ‘expressed readiness’

As the UK’s Brexit-day approaches, it is important that Irish companies - especially those reliant on export trade - would advance themselves to a state of ‘expressed readiness’ in preparation for the changes now looming.
 
According to Don Hall, director of Dublin-based public relations consultancy, Hall PR: ‘with time rapidly evaporating, it is incumbent on large businesses to demonstrate that they are  ‘Brexit-ready’ however ill-defined future arrangement may be at the present time.’
 
Hall argues that, for large and medium-size companies, this means having a comprehensive and reassuring response written, and to hand, that would answer the question: ‘Is your company ready for Brexit?’
 
‘Despite the fact that much detail has yet to be worked out and agreed at EU level, local communities, employees, customers and trading partners generally will be seeking seek certainty in respect of management’s readiness to face whatever comes’ Hall said. The pat response that matters have yet to be resolved is no longer sufficient’ he argues.
 
‘To prevent doubt and uncertainty from taking root, it is essential that companies show that every possible contingency has been identified and plans made, that will allay concern and guarantee a smooth and safe onwards transition into a post-Brexit trading environment, whatever terms may be agreed.  Failure to take that step will only cause unnecessary worry’ he added.
 
In the early 1970s, in preparation for the Referendum that resulted in Ireland voting to join the then European Economic Community, Hall was one of a small team assembled by then Taoiseach and leader of Fianna Fáil, Jack Lynch TD charged with implementing the campaign to win voter backing for our membership. Others who were part of that grouping were former Ministers, the late George Colley and Brian Lenihan Snr.