Brexit – Government must move quickly if we are to protect Ireland’s interests

The Irish Government must move quickly if we are to place ourselves in a favourable position to enter direct trade talks with a post-Brexit Britain. 

That is the view being expressed by former EEC campaigner, Don Hall, a member of the team chosen by then Taoiseach, Jack Lynch to promote Ireland’s entry to the Common Market, and later a campaign manager on behalf of the Fianna Fáil candidates competing in the first direct elections to the European Parliament.

Now a consultant with Dublin-based PR firm, The Hall Company, he said: “sheltering behind the EU is a strategy that has not worked. The reliance we have placed on EU negotiators will not advance Ireland’s cause.  We can only hope to make progress by having direct, country-to-country talks outside the EU framework, even if that means upsetting our EU partners”.

“As island nations, closely bound to each other through trade, a shared border, a common language, and the ties that stem from generations of travel and interaction between the two nations, it is natural that Ireland and the UK should be sitting down, face-to-face and at a most senior level, to resolve the cross-border trading arrangements and the future relationship we will enjoy after the dust has settled on Britain’s exit from the EU” he said.

“At present Ireland is in a bad place, having been quite critical of Britain and its plans to leave the EU. Our reliance on the EU’s French negotiator is proving fruitless also” he added.

“Now that the British have made their intentions more clear - rejecting the deal negotiated by the UK government - it is obvious that we can take nothing for granted in reaching agreement in relation to our own needs and objectives”.

“Much as we might hope it were otherwise, a fear is emerging that the EU has lost its power to influence events and protect Ireland’s special interests. The time has come for our Government to look after our own affairs” he concluded.


Lobbying – the art of the impossible, surely?

Lobbying – the art of the impossible, surely?

Has lobbying become the modern-day pursuit of the snake oil salesman? Has the manner in which some practice the art become a fast-track method of besmirching reputations…those of the lobbyist, of the politician who has been lobbied, and of the client whose interest the lobbyist was engaged to further? Judging by some recent, high profile occurrences, the answer to both questions would appear to be a definite ‘yes’.

PR – The answer to so many questions

PR – The answer to so many questions

PR is magnificently challenging in terms of the situations it throws up for which solutions are sought, and hugely varied in terms of the problems it can be asked to resolve.

In delivering job satisfaction, it can be wonderfully creative in terms of the opportunities it offers to be imaginative, inventive and strategic, and wholly rewarding in terms of the enjoyment and satisfaction it brings when executed well.

Social Media – the communications platform of which even Presidents should be careful

Social Media – the communications platform of which even Presidents should be careful

Brought into sharp focus by certain high-profile figures, and the bandwagon of recent public controversies and debates, social media is under a spotlight as never before.

In its most acceptable form, this new communications platform offers tremendous opportunity for groups and individuals to engage creatively and positively with each other.

Don’t waste your money on Public Relations

Don’t waste your money on Public Relations

Amazing as it may seem, there are still a few businesses out there that are happy to pay large fees to PR companies without expecting…or getting…much in return.

It’s a situation exemplified in a conversation we had with the boss of a well-known and successful local radio station. Citing one of our largest international consultancies, he said: ‘every month they send us a fee invoice, yet they do absolutely nothing for us in return.’

Time to ditch the Mission Statement?

For many years, the Mission Statement has been part of the corporate communications toolbox.

Managers have been wedded to it, seeing it as a short, simple, easy-to-read composition that would magically portray an organisation as responsible, caring and committed, with determination and resources to serve its various publics to the very highest standards.

Youth or Experience – You Can’t Buy Both

When choosing a public relations consultancy, one will inevitably run up against that age old choice: Should I opt for youth or go for a firm that has experience?

Looking through a recent Who’s Who in Public Relations supplement published by Business Plus magazine, one was struck by the many fresh young faces whose agencies were profiled and whose opinions were quoted.

Lobbying – No Place For PR

We welcome Government’s plan to legislate for the introduction of a Register of Lobbyists. 

We welcome it – not for the benefit Government believes it may bring – but for the fact that its introduction may well encourage PR firms to turn their backs on this trade as a means of earning fee income.